Centraal Beheer - Queens Abdication

In the ongoing Centraal Beheer campaign we always see situations that are bound to end badly followed by the pay-off 'Even Apeldoorn Bellen' (which more or less translates as 'Just Call Us'). In line with this campaign we thought of an idea that uses Google maps to tie-in with the abdication of Queen Beatrix.

The client loved the idea but unfortunately Google didn’t want to participate.

Agency: Tribal DDB