KLM - #KLMpostcard

KLM was wondering what they could do on Instagram besides posting pretty pictures of airplanes. We dug into the platform and saw an opportunity for them to launch a relevant service. Because even though we nowadays share a lot of our holiday experiences on social media, we still like to send a physical postcard to our loved ones. With some smart use of the Instagram API and hashtags you can do both at the same time.

Agency: Tribal DDB